DEFINITION
Technology affiliates refer to entities that join a brand’s affiliate program and earn commissions for specific actions carried out by users.
Technology affiliates refer to entities that join a brand’s affiliate program and earn commissions for specific actions carried out by users. Through technological solutions, technology affiliates aid brands in expanding their reach.
Over time, technology affiliates have become an integral part of affiliate marketing. They bridge the gap between brands and customers throughout the purchasing journey, simultaneously enhancing conversion rates. This approach can manifest in various ways, serving as a pivotal tool for businesses to meet their objectives.
Table of contents
How do technology affiliates work?
Technology affiliates employ technological solutions to boost conversions on affiliated websites. This enhancement can result from implementing specific tags and codes on the brand’s sites or other available technologies. Such assistance substantially augments conversion rates and can uplift a brand’s sales. However, it’s crucial to distinguish them from affiliate technology, which encompasses networks, SaaS platforms, and other platforms on which programs operate.
What are the benefits of implementing technology affiliates?
Employing technology affiliates offers brands:
- Access to specialized tools for optimizing conversion, increasing the average order value (AOV), and enlarging the shopping cart size.
- The capacity to engage customers at varying purchase stages, amplifying marketing influence.
- Enhanced user experience on the brand’s website, correlating with revenue growth. User-friendly sites yield higher returns.
- The ability to conduct A/B tests and receive transparent performance reports.
- Access to innovative solutions from partners, enhancing brand competitiveness and revenue potential.
What are the types of technology affiliates?
Three primary types of technology affiliates exist:
- Conversion optimization
- Assisted sales
- Enhancement of average order value (AOV) and cart size
Conversion optimization provides tools directly impacting conversions, such as dynamic promotions, screen overlays, customer acquisition strategies, retargeting, and product suggestions.
Assisted sales utilize chatbots and AI to guide customers and recommend appropriate products, answering queries, suggesting relevant product categories, and providing complementary product options.
Increasing the AOV involves proposing product bundles to customers with potential discounts. These bundles can be automatically or manually curated, while also providing stock availability insights and suggestions to elevate the cart’s value.
Why is it worth using technology affiliates?
Leveraging technology affiliates is beneficial as it not only elevates conversions but also augments cart value and attracts customers at different purchasing stages. Additionally, it enhances user experience, leading to prolonged website visits and increased sales.
